Krishna Naam Jap (कृष्ण नाम जप) is the sacred spiritual practice of repeatedly chanting the holy names of Lord Krishna (भगवान कृष्ण) — the Supreme Personality of Godhead, the speaker of the Bhagavad Gita, and the central deity of Vaishnavism. Krishna is worshipped by many names: Govinda (गोविन्द), Gopala (गोपाल), Murlidhar (मुरलीधर — the flute player), Kanha (कान्हा), Vasudeva (वासुदेव), Madhava (माधव), and Shyam (श्याम).
The practice of Krishna Naam Jap was championed by Sri Chaitanya Mahaprabhu (1486–1534), who declared the Hare Krishna Maha Mantra as the supreme method of God-realization in Kaliyug. The tradition was carried forward globally by A.C. Bhaktivedanta Swami Prabhupada through the ISKCON movement, and devotionally by saints like Meera Bai, Surdas, and the Alvars of South India. The Bhagavata Purana (Srimad Bhagavatam) is the primary scripture celebrating Krishna's divine pastimes (leelas) and the power of His name.
The most sacred mantras used in Krishna Naam Jap are:
हरे राम हरे राम राम राम हरे हरे Hare Krishna Hare Krishna Krishna Krishna Hare Hare
Hare Rama Hare Rama Rama Rama Hare Hare Hare Krishna Maha Mantra — The 16-word great mantra for Kaliyug, as prescribed by Chaitanya Mahaprabhu
Whether you call it Krishna Naam Jap, Hare Krishna Jap, Krishna Mantra Jap, Govinda Naam Jap (गोविन्द नाम जप), or Krishna Bhakti (कृष्ण भक्ति) — the essence is the same: awakening divine love (prema) through the sacred vibration of Krishna's names. As Lord Krishna Himself declares in the Bhagavad Gita (9.14): "Always chanting My glories, endeavoring with great determination, bowing down before Me, these great souls perpetually worship Me with devotion."